Chalk Couture
Chalk Couture Transfers
A Chalk Couture transfer is a reusable silk screen with an adhesive back. You stick it down, spread paste over it, and peel it off. That is the whole trick, and it is why the lines come out sharp when a stencil would have bled.
By Debbie Westbrooks, independent Chalk Couture designer. Prices and product lists checked 2026-08-28.
How a transfer actually works
The design is cut into a fine mesh, and everywhere the design is open the paste goes through. The adhesive backing holds the mesh flat against your surface so nothing creeps underneath. That is the difference between this and a stencil, where paint always finds the gap at the edge and you end up touching it up with a brush.
You spread Chalkology Paste across the open design with a squeegee, scrape the extra off, and lift the transfer straight up while the paste is still wet. The design is there in one pass. On a nonporous surface it stays put but wipes off with water if you want to change it, and on bare wood or paper it soaks in and stays for good.
Fuzz a new transfer before you use it
This is the thing I wish somebody had told me on my first project. A brand new transfer comes out of the package with adhesive strong enough to pull paint right off a painted surface when you peel it. Press it against a lint-free cloth or an old T shirt five or six times first. It picks up just enough lint to calm the tack down without losing its grip.
How long one lasts
I get 8 to 12 uses out of a transfer. The number is almost entirely down to how fast you wash it. Paste that dries in the mesh is what kills a transfer, not the peeling or the pressing. I take mine to the sink the moment I lift it, wash with lukewarm water and mild soap until the water runs clear, then lay it sticky side up to dry and put it back on its backing sheet to store flat.
That works out to a cost per project that keeps dropping every time you pull the same design out again, which is the part people miss when they look at the price of a single transfer. There is more on that in what Chalk Couture costs.
Newest transfers
The most recent designs to land in my store. Everything else is listed further down, and the release archive has each drop by date.
Every transfer I can order right now
224 designs, checked against my store on 2026-08-28. Chalk Couture retires designs regularly, so anything you have your eye on is worth ordering rather than saving for later.
- Apple Orchard Encore
- Autumn 2026 Heat Transfer Bundle
- Autumn 2026 Transfer Bundle
- Autumn Favorites
- Autumn Greetings
- Autumn Living
- Autumnal Centerpiece Heat Transfer
- Bake The World
- Big Game Bow Heat Transfer
- Birdhouse Beauty Heat Transfer
- Birds Of A Feather Heat Transfer
- Blooming Books Heat Transfer
- Blossoms Chinoiserie Heat Transfer
- Book Reading Season
- Buckle Up Heat Transfer
- Busy Bees
- Buzzworthy Pattern
- Can Cooler (White)
- Candy Cane Ticking Stripe $29
- Change Begins
- Christmas Cow Heat Transfer
- Christmas Scenes Heat Transfer
- Classic Christmas Cookies
- Coffee Bar
- Coffee Lover
- Coming To The Cottage Heat Transfer
- DC - Krypto Heat Transfer
- DC - Supergirl Graffiti Art Heat Transfer
- DC - Supergirl Poster Heat Transfer
- DC - Superman Heat Transfer
- DC Heroes Bundle
- Disney - A New Leaf
- Disney - Ariel & Friends Heat Transfer
- Disney - Autumn Ears
- Disney - Boo Heat Transfer
- Disney - Bows & Beauty Heat Transfer
- Disney - Cheers For Ears Heat Transfer
- Disney - Dream Is A Wish Heat Transfer
- Disney - Embrace Nature Heat Transfer
- Disney - Enjoy The Outdoors
- Disney - Fall Festivities
- Disney - Fall Friends Heat Transfer
- Disney - Glass Slipper Heat Transfer
- Disney - Happy Halloween
- Disney - Harvest Heat Transfer
- Disney - I Love My Dog
- Disney - Mickey & Friends Heat Transfer
- Disney - Moana Heat Transfer
- Disney - MVP Mickey
- Disney - New Adventures Heat Transfer
- Disney - Power Couple Heat Transfer
- Disney - Pumpkin Heat Transfer
- Disney - When You Dance Heat Transfer
- Disney Mickey & Friends Autumn Collector's Bundle
- Disney Mickey & Friends Autumn Heat Transfer Collector's Bundle
- Disney Princess Heat Transfer Bundle
- Espresso Yourself
- Etched Leaves
- Everyday Borders $20
- Fall Most Of All
- Favorite Genre
- Favorite Greeting
- Feelin' Jolly Heat Transfer
- Festive Faces
- Football Season
- Frosted Font
- Game Day
- Garden Flag (White, 12" x 18¼")
- Gather Here
- Ghost Friend Heat Transfer
- Gingerbread Cookie Co.
- Goodie Bag Heat Transfer
- Gourd-geous Faces
- Happy Scarecrows
- Harry Potter - 25 Years Heat Transfer
- Harry Potter - All I Want For Christmas $18
- Harry Potter - Birthday Icons Heat Transfer
- Harry Potter - Brooms Heat Transfer
- Harry Potter - Deathly Hallows
- Harry Potter - Font
- Harry Potter - Golden Trio Heat Transfer
- Harry Potter - Gryffindor
- Harry Potter - Happy Christmas $13
- Harry Potter - Hogwarts Classes
- Harry Potter - Hogwarts Crest
- Harry Potter - Hogwarts Express
- Harry Potter - Hogwarts School
- Harry Potter - Honeydukes Heat Transfer
- Harry Potter - House Accolades
- Harry Potter - Hufflepuff
- Harry Potter - Life At Hogwarts
- Harry Potter - Ministry Of Magic Heat Transfer
- Harry Potter - On The Platform
- Harry Potter - Order Of The Phoenix
- Harry Potter - Platform 9¾
- Harry Potter - Quidditch
- Harry Potter - Ravenclaw
- Harry Potter - Seeker
- Harry Potter - Slytherin
- Harry Potter - Snow Globe $13
- Harry Potter - Sorting Hat
- Harry Potter - Sweet Friends Heat Transfer
- Harry Potter - Waiting On My Letter
- Harry Potter - Yer A Wizard Heat Transfer
- Harry Potter Autumn Heat Transfer Collector's Bundle
- Harry Potter Autumn Transfer Collector's Bundle
- Harvest Happiness Heat Transfer
- Harvest Wagon
- Heat Transfer Tote
- Hey Boo
- Holiday Home 2026 Complete Heat Transfer Bundle
- Holiday Home 2026 Complete Transfer Bundle
- Holly Berry Pattern Heat Transfer
- Home For The Holidays
- Homemade Apple Pie
- Homestead Blend
- Honey Bee
- Hot Air Balloon Pattern
- I Do Crafts Heat Transfer
- Iconic Touchdown
- It's October Witches
- Junior Varsity
- Key Tag (4-Pack, 1¾" x 3½")
- Liberty Bells Heat Transfer
- Lilo & Stitch - Aloha Heat Transfer
- Lilo & Stitch - Nama-Stay Heat Transfer
- Lime Pattern Heat Transfer
- Looking Rosy Heat Transfer
- Love Is Brewing
- Love You Most Heat Transfer
- Mickey & Friends Classic Heat Transfer Bundle
- Most Requested Heat Transfer Bundle
- Not Enough Coffee Heat Transfer
- Parisian Vintage Heat Transfer
- Patterned Alphabet Heat Transfer
- Peace Out
- Peanuts - Football
- Peanuts - Football Foolery
- Peanuts - It's The Great Pumpkin Quote
- Peanuts - Non-Athletic Dept.
- Peanuts - Play Ball
- Peanuts - Pumpkin Pals
- Peanuts - Pumpkin Patch
- Peanuts - Sarcasm Society
- Peanuts - Snoopy & Woodstock
- Peanuts - Sportswear
- Peanuts - Sweater Weather
- Peanuts Autumn Collector's Edition Bundle $138
- Per My Last Email Heat Transfer
- Pickle Ballin'
- Pleasant Picnic Heat Transfer
- Poinsettia Perfection Heat Transfer
- Poinsettia Wreath $35
- Practical Magic - A Little Witch Heat Transfer
- Practical Magic - Midnight Margaritas Heat Transfer
- Practical Magic - Spells & Potions Heat Transfer
- Pumpkin Season
- Pumpkin Seeds
- Pumpkins Aplenty Pattern
- Reality Can Wait
- Reindeer Feed
- Rejoice Heat Transfer
- Retro Halloween
- Retro Prints
- Rustic Ghost
- Scarecrow Heat Transfer
- Senior
- Silly Rabbit Heat Transfer
- Spider Web
- Spooky Night
- Spring Frames Heat Transfer
- Stitch Classic Complete Collection Bundle
- Supergirl Bundle
- Sweet Santa Heat Transfer
- Take The Chill Off
- The Devil Wears Prada - Bore Someone Else Heat Transfer
- The Devil Wears Prada - No Style Heat Transfer
- The Devil Wears Prada - Red Heel Heat Transfer
- Toasty's Marshmallows
- Toy Story - Family Heat Transfer
- Toy Story - Pizza Planet Heat Transfer
- Toy Story Heat Transfer Bundle
- Treasure Island
- Trees Please
- Trick Or Treating
- Turkish Tile Heat Transfer
- Varsity
- Varsity Jersey
- Vintage Botanical Heat Transfer
- Vintage Market Heat Transfer
- Vintage Matchbox Heat Transfer
- Vintage Ruler Pattern
- Vintage Sewing Pattern
- Weekend Forecast
- Weekly Wow - Fresh Welcome Bundle $33.75
- Weekly Wow - Happy Scarecrows Bundle $39
- What A Wonderful World
- Winnie The Pooh - Apple Picking Heat Transfer $10
- Winnie The Pooh - Autumn Pals Pattern $29
- Winnie The Pooh - Beary Christmas Heat Transfer $10
- Winnie The Pooh - Boo $13
- Winnie The Pooh - Christmas Border $20
- Winnie The Pooh - Christmas Sweets $29
- Winnie The Pooh - Classic Christmas Print $35
- Winnie The Pooh - Fall Friends Heat Transfer $10
- Winnie The Pooh - For Pooh Heat Transfer
- Winnie The Pooh - Have A Seat $13
- Winnie The Pooh - Ho Ho Heat Transfer $10
- Winnie The Pooh - It Wasn't Me $16
- Winnie The Pooh - Kinda Feels Like Christmas $13
- Winnie The Pooh - Merry Everything $13
- Winnie The Pooh - Mini Moments $18
- Winnie The Pooh - Pooh & Friends Heat Transfer
- Winnie The Pooh - Shine Bright Heat Transfer
- Winnie The Pooh - Stamps Heat Transfer
- Winnie The Pooh - This Is My Costume $18
- Winnie The Pooh - Warm Hugs Heat Transfer $10
- Winnie The Pooh - Winter Wreath $35
- Winnie The Pooh - Wobbly Font $18
- Winnie the Pooh Autumn Heat Transfer Collector's Edition Bundle $50
- Winnie the Pooh Autumn Transfer Collector's Edition Bundle $265
- Winnie the Pooh Classic Heat Transfer Bundle
- Winter Delivery Heat Transfer
- Witches Brew
Questions I get about transfers
How many times can you reuse a Chalk Couture transfer?
In my experience a Chalk Couture transfer lasts 8 to 12 uses. Wash it right after every project and you will land at the top of that range. Let paste dry in the mesh and you will land at the bottom.
What is a Chalk Couture transfer made of?
It is a silk screen design with an adhesive backing. The adhesive is what holds it flat against the surface, and that tight contact is what gives you a crisp line instead of the bleed you get under a stencil.
Do you have to fuzz a new transfer?
Yes, and skipping it is the most common first-project mistake. Press a brand new transfer against a lint-free cloth or an old T shirt a few times before you use it. Straight out of the package the adhesive is aggressive enough to lift paint off your surface when you peel it.
What is the difference between a transfer and a heat transfer?
A regular transfer is the reusable silk screen you push paste through. A heat transfer is a one time design you iron or press onto fabric, and it is permanent. They are different products that happen to share a word.
How do you clean a Chalk Couture transfer?
Lukewarm water and mild soap, right away, before the paste sets in the mesh. Rinse until the water runs clear, lay it sticky side up to air dry, then put it back on its clear backing sheet and store it flat.
I am an independent Chalk Couture designer, so I earn a commission when you shop through my links. See my disclosure for more.